What can Voice Assistants teach us?

Przemysław Latoch

January 26, 2024


Recently, voice-activated virtual assistants like Amazon’s Alexa have gained significant popularity, promising a world of possibilities for developers and businesses. My team have been exploring the topic since 2020 with various results. We have successfully released multiple applications, some of which were popular and widely used. However, after careful consideration, our team stopped its efforts to develop skills for Alexa devices. This decision was not taken lightly and was based on several key factors that made us reevaluate our strategy. In this article, we will explore things we learned and highlight the positive aspects of our journey.

What are the positives?

First of all, working on voice assistant applications was a challenging yet very satisfying time. There were many positive aspects that have enriched our job, and I will introduce the most prominent ones below.

Greenfield Projects

Developing Alexa skills allowed us to innovate and explore cutting-edge technologies. We embraced functional and reactive programming paradigms, delved into serverless architectures, and leveraged other state-of-the-art solutions to create impactful applications. The challenges we faced also sparked creativity and ingenuity, leading to the development of novel solutions and approaches.

Participation in Betas

Participating in beta programs facilitated by Amazon’s dedicated developer team allowed us to stay ahead of the curve in the voice technology landscape. This early access enabled us to showcase our skills globally and stay abreast of emerging trends and functionalities. Moreover, the feedback received during beta testing empowered us to refine our applications and tailor them to the needs and preferences of our users.

Supportive Amazon Developers

The supportive ecosystem within the Amazon developer community proved invaluable. Whenever we encountered technical challenges or sought guidance to enhance our skills, we found a collaborative network ready to assist and share insights, fostering a culture of continuous improvement. Additionally, the camaraderie within the community provided networking and knowledge exchange opportunities, enriching our professional growth and development.

Comprehensive Documentation

Amazon’s Alexa platform provides extensive documentation and resources for developers, making it easier to understand and utilize the platform’s features and functionalities. This comprehensive documentation streamlines the development process, enabling developers to quickly grasp the concepts and best practices necessary to create compelling voice applications.

Easy Entry for Developers

One significant advantage of developing for Alexa devices is the streamlined development process. Developers are relieved of the burden of voice recognition implementation, as this functionality is seamlessly handled on the Alexa side. This simplification accelerates the development cycle, allowing developers to focus on crafting engaging experiences without the intricacies of voice recognition. Moreover, by leveraging the existing infrastructure and capabilities of the Alexa platform, we could expedite the development timeline and deliver high-quality applications to market more efficiently.

Vast User Base

Alexa boasts a vast user base, with millions of devices deployed worldwide. This widespread adoption gives developers a vast application audience, offering unparalleled reach and potential for engagement. By targeting the Alexa platform, developers can tap into this extensive user base and deliver their applications to a global audience, maximizing their impact and visibility in the market.

Diverse Device Ecosystem

Alexa’s ecosystem encompasses both audio and video devices, offering developers a diverse range of hardware to target. This diversity opens up a wealth of possibilities for developers to be creative, catering to different user preferences and scenarios. Whether developing voice-only experiences for headless devices or leveraging the visual capabilities of video devices, developers have the flexibility to create immersive and engaging applications that cater to a variety of user needs and preferences.


In conclusion, while various considerations influenced our decision to pull back from Alexa development, our journey was full of positive outcomes. We celebrate the learning experiences gained, the innovative solutions explored, and the supportive developer community encountered along the way. As we navigate the evolving landscape of technology, we remain open to embracing new opportunities and platforms that align with our business objectives and user needs, confident in our ability to thrive in the ever-changing digital ecosystem.